There are multiple kinds of interviews that can be conducted for research. Each one of them has certain pros and cons. The selection of the technique of interview depends upon the different parameters on which the research is being conducted. Personal Interviews:  A typical type of interview that can be called a personal interview is […]

There are various kinds of errors that have a greater chance of occurrence in Questionnaire based research. These four kinds of errors are: a)    Sampling Error b)    Measurement Error c)    Coverage Error d)    Non- Response Error a)    Sampling Error: This kind of error largely deals with Inadequate Sample size and non-random Sampling techniques used. b)    […]

The ultimate goal of any researcher is to present a very crystal clear image of research. The way the research is presented, it should be both, believable and digestible for the audience.  With the objective to effectively present the findings, it is very important that the audience, the message and the medium are all matched […]

Keeping in mind the wide availability of the different opportunities to take up online surveys, it is easy to find out and do effective data evaluation through these surveys. It is important to ensure that the survey has been designed carefully in order to yield useful and valuable data. 1)      Preliminary Research: It means to […]