# What is Churn Analysis?

There is stiff competition in every industry for acquiring and retaining customers. The companies these days focus more towards the retention of the existing loyal customers so they do not get shifted towards purchasing products from other competitors in the market. Companies design and develop strategies so as to be able to identify and get […]

# Distinction between Descriptive Statistics and Inferential Statistics

Distinction between Descriptive Statistics and Inferential Statistics  There are two major parts in statistics. Each of these two segments is important and has a different purpose to solve. These two sub fields are named as descriptive statistics and inferential statistics. How are these two areas different from each other? Descriptive Statistics It is the type […]

# Boosting Trees for Regression and Classification Introductory Overview

The most common approach of the stochastic gradient boosting is known by many other names as well. In the past years it has come up to be known as the most sought after methods  used for  data mining. a few implementations that we see of this technique also make it capable enough to be use […]

# The Most widely used Correlation Coefficient

The most widely used Correlation Co efficient is Pearson r. it is also called as linear or product moment correlation. Simple Linear Correlation: the Pearson Correlation assumes that both the variables get to be measured at the least interval scales and it also determines the extent to which both the values are proportionate to each […]

# ANOVA or MANOVA

These are two different statistical methods and are put to use for the comparison of means ANOVA ANOVA stands for the Analysis of Variance”. In the field of statistics when we compare or two or more means at the same time we use the statistical method which is called ANOVA. It gives values and results […]

# Principal Component Analysis and Factor Analysis: How much are they similar?

Principal Component Analysis Principal Component analysis is the procedure that helps in the identification of a smaller number of uncorrelated variables. These are called the principal components and are derived from a large set of data. The purpose of principal component analysis is to further explain the maximum amount of variance with the fewest number […]

# Creating output from Qualitative Data

Often people are found wondering, how would the output of qualitative data look like? Often researchers are of the opinion that the presentation of quantitative data is better as compared to the qualitative data. What is important in analysis of qualitative data is that apart from having an analytical and logical mind, it is important […]

# The relevance of Pilot Studies

In the field of social sciences, the word pilot study is used in two different ways. Another way of explaining this pilot study is that they are called feasibility studies. They are in fact the small scale versions which are a preparation of the major study. At the same time, they are the test run […]

# Use of Projective Techniques in Research

Why are Projective Techniques needed in Research? The Projective techniques were originally used in the field of psychology and the focus is to understand the subconscious aspects of a person’s personality. The projective techniques have the task of getting people to respond to ambiguous stimuli. It works on the fundamental that projection of the inner […]

# Reasons for choosing Marketing Research as a lucrative career option

Though not known well, Marketing Research is growing fast and found to be a very interesting option. There are many reasons for which choosing Marketing Research as a career can be a good choice. It is a fascinating career: It is a very fascinating intersection of marketing along with consumer psychology. For those who find […]