As we travel up the academic ladder, the accountability demanded for writing goes down greatly. Lack of accountability means less productivity. In order to become more prolific writers, it is important to be become accountable in life.

There are many problems in the world and it surely needs the persistent efforts of the educated lot to help in the involvement. It surely seems like a great achievement for the society that a lot of people are earning PhD degrees for themselves. A lot of countries, around the world, strongly propagate that higher […]

Why are Projective Techniques needed in Research? The Projective techniques were originally used in the field of psychology and the focus is to understand the subconscious aspects of a person’s personality. The projective techniques have the task of getting people to respond to ambiguous stimuli. It works on the fundamental that projection of the inner […]

Though not known well, Marketing Research is growing fast and found to be a very interesting option. There are many reasons for which choosing Marketing Research as a career can be a good choice. It is a fascinating career: It is a very fascinating intersection of marketing along with consumer psychology. For those who find […]

Whenever there is an innovation trigger in the market, it is followed by a generalized process of four stages. These four stages could be named as: Peaks of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity These stages could be explained in the field of research technology in a very interesting manner. […]

An actionable research is pertinent to the students of management. These studies can put into exercise by the managers theoretically as well as instrumentally so as to be able to guide upcoming action. It is imperative that such research has the ability to deliver a certain degree of understanding and information that can be practically […]

Absence of Scientific Training: The research methodology adopted is not systematic in nature and many of the researchers undertake the work without true and detailed knowledge of the methods used in it. The procedure followed is to identify similar studies and copy the methodology that has been used in that research. Sometimes even the research guides […]

Before understanding and exploring new techniques in humanities research, it is important to explore terminologies like “Method” and “Research” in context to humanities. The word Method particularly raises some issues of its own. A method in basic language is a procedure or to be more specific a system of classification where disposition of material has […]

The process by which we identify and denote a numeral to the responses that have been given by the respondent is called the coding.  The main purpose behind doing the coding is that it helps to facilitate the researchers use so that the answers can be interpreted, classified and recorded from the questionnaire onto the […]

There are multiple kinds of interviews that can be conducted for research. Each one of them has certain pros and cons. The selection of the technique of interview depends upon the different parameters on which the research is being conducted. Personal Interviews:  A typical type of interview that can be called a personal interview is […]