Why are Projective Techniques needed in Research? The Projective techniques were originally used in the field of psychology and the focus is to understand the subconscious aspects of a person’s personality. The projective techniques have the task of getting people to respond to ambiguous stimuli. It works on the fundamental that projection of the inner […]

Though not known well, Marketing Research is growing fast and found to be a very interesting option. There are many reasons for which choosing Marketing Research as a career can be a good choice. It is a fascinating career: It is a very fascinating intersection of marketing along with consumer psychology. For those who find […]

Whenever there is an innovation trigger in the market, it is followed by a generalized process of four stages. These four stages could be named as: Peaks of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity These stages could be explained in the field of research technology in a very interesting manner. […]